Together we will work through the nuts-and-bolts of your launch, strategizing, designing and developing a seamless, comprehensive launch for your new product or service that drives sales to an excited purchase audience and moves your brand forward.
Together, we will set goals based on your needs on one or more of the following to help you develop:
- Ideation and concept design, brainstorm, market assessment, goals
- templates for scheduling every aspect of your launch
- overall product concept goals for mission, tone, story, 90 day plan, 12-month plan
- overall product design goals for branding, packaging, graphics
- organic or other certification assessment and legal guidance
- pricing strategies for a variety of scenarios and sales paradigms
- team plan, role strategy and/or job descriptions for every aspect of the launch
- competitor understanding and competition strategy
- core financial goals and budgeting needs
- promotional graphics plan (actual design is +)
- money mindset for success and scaling
- mindset for your role as product founder and team lead
Product Launch Coaching Process Sample Structure (to be customized with you):
- Ideation and Idea Screening: determine unmet needs, shortlist ideas
- Business Strategy and Brand Positioning: marketing strategies, target market, pricing, brand positioning, key words and phrases, competitor differentiation, goals for customer experience, what-if scenarios
- Packaging: organic & other certification, suppliers & supply chain, packaging and materials, graphics, retail vs wholesale, warehousing and shipping, labeling & legal requirements
- Financials: distribution, budget, demand, forecasting. (does not cover securing venture capital investors)
- Launch: design, scheduling, team roles, sales plan, website audit