The Holistic Business Masterclass

If you're launching an organic, herbal, cosmetic, clean beauty, aroma, chocolate, tea or coffee, or food & beverage brand, this course will walk you through

every

essential

step. 

This is the ONE course you need

The Holistic Business Masterclass is especially for small-to-medium businesses in the beginning stages of your business (first 0-3 years).

This comprehensive masterclass helps you create your new brand or launch a new product, saving you years of trial and error and costly mistakes to bring your business light years ahead.

Your RESULTS:

learn to identify the gaps early so you avoid costly mistakes

learn how to set your business up legally

craft your business vision and target customer

develop profitable product and packaging systems early

develop money and financial practices that set you up for success

 learn how to protect your brand with the right kinds of insurance, GMPs and ethical practices

understand your competition and how your brand stands out

set up your products to comply with FDA and labeling laws

embed good manufacturing practices in your product-making processes

 learn whether and how to invest in environmental and social commitments

build a productive team that promotes YOUR brand

better vendor relationships for the best natural ingredients; and more

  • This masterclass will prepare you to launch and direct a thriving organic brand... and set up what you need in the next 90 days.

    All materials are yours to keep with no expiration, with fillable and downloadable resources to use again and again.

Too many new business owners make these mistakes--do they sound familiar?

"I can do it on my own."

   "There's not that much I need to know."

      "I'll learn as I go."

         "Maybe it's just a hobby."

            "My business is too small--I'm just a solopreneur."

"I'll just do it by trial and error"

These are MISTAKES! You will waste thousands of dollars in the long-run.

There is a better way!

In this Masterclass, you will learn the essentials of:

  • strong pricing strategies
  • money mindset and management
  • team-building and hiring
  • setting up vendors and suppliers
  • and organizing the legal aspects of your company properly.

Start your business the right way and have a fully functional business with working systems within 90 days.

In this Masterclass, you will learn:

    • How to establish best practices and skills for business development

    • How to define your business vision and target niche
    • How to set-up your business legally

    • How to price your products (and what to avoid)

    • How to prepare for a product trademark application
    • Branding strategies you won't learn anywhere else
    • How to evaluate your competitors and learn from them to enhance your own marketing 
    • How to determine if you should sell retail or wholesale

    • How to build your best team (even if they are contractors or remote workers)

    • How to develop strong Job Roles & Job Description with templates

    • How to plan your budget and the basics of cash flow management 

    • How to improve your money mindset to free yourself from worry

    • How to prepare a comprehensive business plan 
    • Smart ways to prepare for your next 12 months (includes my Goal-Setting Guide E-Book)
    • How to navigate the Natural Products Industry
    • Understand the FDA, Labeling Laws, DSHEA, & the Structure Function Claim
    • Why professional associations may be a good option for your business
    • Best practices for working with your local Board of Health
    • How cottage food laws may affect your brand
    • Ethics & Good Manufacturing Practices (GMPs)
    • How to Include safety & hygiene measures in the workplace
    • How to assess your vendors for animal welfare
    • How to use hiring practices to support social action
    • Environmental commitments that help your brand strengthen ocean, farm and forest ecosystems
    • and much more

    PLUS the course includes a comprehensive fillable and printable STUDENT WORKBOOK full of templates, resources and brainstorming guides.

ENROLL NOW

Have you been in business 0-to-3 years?

This Masterclass will teach you everything you need to know to "do Natural Products right." 

  • No more guessing about your labels
  • Avoid costly mistakes
  • Be prepared with proper record-keeping
  • Develop systems that you and your team can rely on
  • Build the organic brand of your dreams with the help of an expert in natural products

About Instructor Holly Bellebuono

In my 30+ years as a natural & organic brand leader, I've designed, developed, launched, and sold specialty products and businesses. Through my courses and workshops, I've guided thousands of business owners toward successful brand-building, sustainability, legal compliance, and purpose.

I'm passionate about mission-driven and women-led businesses and I offer this Masterclass as well as intensive 1:1 business coaching.

With me as your expert instructor, guide and steward, you will master the steps to develop the profitable brand of your dreams.

"Holly has a way to go into your soul"

"Holly took my business to the next level in so many ways from really figuring out who I am and how I want to bring my magic to the world to the labels and product aspect." -- Tynne Love, HerbalDeva

"Invaluable Tool"

"Holly’s support and knowledge has been an invaluable tool for me in growing my herbal product business, . Her courses were accessible, well-organized and full of plant and business information." -- Anne Marshall, LifeThyme Wellness

"My business has continued to transform & flourish"

"Over four years of learning from and collaborating with Holly, my business has continued to transform and flourish naturally and with ease because of the learning with and support of Holly." -- Tarah Gibbon, DigIt Naturals

"Razor sharp, no-nonsense"

"Holly’s guidance and instruction opened the pathway to owning my own herbal consultation practice and formulating a line of plant medicine products, giving me clear, strategic, and practical tools to manifest my entrepreneurial dreams. She authentically speaks and teaches from the heart, yet with razor sharp, no-nonsense mental clarity—it is impossible not to be transformed after you’ve studied with her." -- Keya Guimaraes, EcoTone Kaua'i

"Extremely Knowledgable"

"Holly is extremely knowledgeable in her craft and has such a passion and love for what she does, she inspired me to create my small herb business. Because of her, I grow herbs, make and sell my own herbal products, and host plant walks in the forest." -- Dana Brown, Backyard Herbs Apothecary

"Very Good Investment of My Time & Money"

"The lessons were very well organized, we covered a lot of material very quickly, but the way it was taught and the lessons plus homework made the information stick. This program was a very good investment of my time and money. It was probably my favorite … because I learned such valuable information." -- Grace McNally, herbalist