Together we will work through the nuts-and-bolts of your launch, strategizing, designing and developing a seamless, comprehensive launch for your new product or service that drives sales to an excited purchase audience and moves your brand forward. We will set goals based on your needs on one or more of the following to help you develop:

  • Ideation and concept design, brainstorm, market assessment, goals
  • templates for scheduling every aspect of your launch
  • overall product concept goals for mission, tone, story, 90 day plan, 12-month plan
  • overall product design goals for branding, packaging, graphics
  • organic or other certification assessment and legal guidance
  • pricing strategies for a variety of scenarios and sales paradigms
  • team plan, role strategy and/or job descriptions for every aspect of the launch
  • competitor understanding and competition strategy
  • core financial goals and budgeting needs
  • promotional graphics plan (actual design is +)
  • money mindset for success and scaling
  • mindset for your role as product founder and team lead

Product Launch Coaching

Have a product in mind? Already started and realizing you are unsure of next steps?

This coaching program walks you step-by-step through the essentials of a successful launch.... it's part "done-for-you" and part coaching so you address every issue needed and forget nothing.

What can I expect with a Product Launch Coach?

While each brand's launch is different, we will together determine your strengths, gaps and priorities to plan the absolute strongest launch, which can include any or all of the following:

  • Ideation and Idea Screening: determine unmet needs, shortlist ideas
    1. Business Strategy and Brand Positioning: marketing strategies, target market, pricing, brand positioning, key words and phrases, competitor differentiation, goals for customer experience, what-if scenarios
    2. Packaging: organic & other certification, suppliers & supply chain, packaging and materials, graphics, retail vs wholesale, warehousing and shipping, labeling & legal requirements
    3. Financials: distribution, budget, demand, forecasting. (does not cover securing venture capital investors)
    4. Launch: design, scheduling, team roles, sales plan, website audit

This is a very hands-on process where we both roll up our sleeves to make sure your launch is ideal.

START NOW

Who is Product Launch Coaching for?

I work especially with founders and owners of small and new brands launching a natural or organic physical product:

skincare, clean beauty & cosmetics

botanicals & plant-based products, tea & coffee

retail & wholesale

crafting & Etsy sellers

apothecary owners & herbalists

aromatherapists

soapmakers

honey & chocolate purveyors

salt, textile crafters

organic children and baby product retailers

food and specialty beverage sellers,

and startups and established businesses selling either artisan or mass-produced organic products at stores, studios, and boutiques nationally

Compare Holly's Coaching Options

What works best for you now? It may evolve in the future.

Your Product's Launch sets the stage for everything else to come!

My coaching is the result of 30 years of multiple businesses and product launches, leading seminars, hosting retreats, and delivering retail and wholesale products in the natural products industry.

I know that going it alone is a costly waste of time and effort. I wish I'd had this type of training when I started--a welcoming, non-judgmental training that walked me through everything I needed so my business could be the best.

I've launched scores of original, organic products and sold hundreds of thousands of units to a global audience, both retail and wholesale. I know which steps will avoid the mistakes and how to look at both the big picture and the tiniest details.

Don't leave your new product up to chance... developing the design, labels, wording, promo, suppliers, ingredients, certification, packaging and scheduling takes careful attention.

I'll help you do it right, giving your natural or organic product the ethical and successful launch it deserves.

--Holly Bellebuono

About Coach Holly Bellebuono

In my 30+ years as a natural & organic brand leader, I've designed, developed, launched, and sold thousands of products and several businesses. I've guided thousands of business owners toward successful brand-building, sustainability, legal compliance, and working with a purpose.

I love to support startups, mission-driven brands, and ethical businesses build the brand of your dreams.

Holly Bellebuono

FAQ

Start Now