If you're launching an organic, herbal, cosmetic, clean beauty, aroma, chocolate, tea or coffee, or food & beverage brand, this course will walk you through
every
essential
step.
Too many new business owners make these mistakes--do they sound familiar?
"I can do it on my own."
"There's not that much I need to know."
"I'll learn as I go."
"Maybe it's just a hobby."
"My business is too small--I'm just a solopreneur."
"I'll just do it by trial and error"
These are MISTAKES! You will waste thousands of dollars in the long-run.
There is a better way!
Learn the essentials of:
- strong pricing strategies
- money mindset and management
- team-building and hiring
- setting up vendors and suppliers
- and organizing the legal aspects of your company properly.
Start your business the right way and have a fully functional business with working systems within 90 days.
Essential Business Startup
Guessing your next steps will waste time and money and will make you lose confidence. Instead, be clear and confident in your business goals and have a plan for your next 90 days.
This 5-hour course walks you step-by-step through everything you need to know to establish your business successfully.
**NOTE: Save 20% on this course when you enroll in the Product Maker's Business Bundle and get all 3 at a discount!
In this course you'll learn...
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Core Modules
Identify Your Business Vision
Get clear on your business vision, who you'll serve, and how you'll do it. Your mission or purpose will guide your business into the future. Go through Holly's roadmap and Excel template to identify the best routes for you to take.
Business Name & Legal Structure
Learn how to choose your name and trademark, and the right way to set the structure you'll use when registering your business. Think about branding and learn what no other branding agency will tell you.
Supply and Sourcing
As a natural & organic product maker, you need to learn best practices for sourcing your ingredients, and get the resources you need to run your artisanal business.
Pricing & Marketing
Don't undercharge! Learn from Holly's 30 years in business how to get your name out there, set the most effective prices, and make sales.
Building Your Team
You can't do it all. Learn how to build a team that supports your growth and success. Plus done-for-you job descriptions specific to natural product teams.
Money & Budget
Strengthen your money-mindset, learn budget basics, set aside for taxes, business fees, determine supply costs, etc., and how to think ahead for budgeting issues.
Prepare for a Trademark Application
Walk through the steps and importance of the US Patent and Trademark Office website and learn what's needed to protect your logo and brand
Assess Your Competition
Learn what you like, what you would change, and how evaluating your competitor's marketing can support your goals for your own brand
Business Plan Guidance
Start your business plan process specific to your natural or organic goods, mission, and vision, especially if you intend to seek funding assistance
Who is this course for?
This course is especially for small and new businesses launching a natural or organic brand:
skincare, clean beauty & cosmetics
botanicals & plant-based products, tea & coffee
retail & wholesale
crafting & Etsy sellers
apothecary owners & herbalists
aromatherapists
soapmakers
honey & chocolate purveyors
salt, textile crafters
organic children and baby product retailers
food and specialty beverage sellers,
and people selling products at stores, farmers markets, studios, boutiques, artisan fairs, galleries, as well as operating wholesale and online accounts regionally and nationally.
Compare Holly's Business Courses
Note: Save 20% on this course when you enroll in the Product Maker's Business Bundle!
Mistakes can be costly!
"This course is the result of 30 years of my multiple businesses and product launches, leading seminars, hosting retreats, and delivering retail and wholesale products in the natural products industry.
Going it alone is a costly waste of time and effort. I wish I'd had this type of training when I started--a welcoming, non-judgmental training that walked me through everything I needed so my business could be the best."
--Holly Bellebuono
SAVE 20%!
3 in 1: Get this course in the Product Maker's Business Bundle
Save 20% when you enroll in this course along with Herbal Business Compliance and Natural Brand Certification -- 3 KEY courses for a much lower price!
About Course Instructor Holly Bellebuono
Welcome to learning how to do your brand RIGHT. In my 30+ years as a natural & organic brand leader, I've designed, developed, launched, and sold thousands of products and several businesses. I've guided thousands of business owners toward successful brand-building, sustainability, legal compliance, and working with a purpose.
Use this course to build the business of your dreams.
FAQ
How many hours should I plan for the course?
I haven't set up as an actual business yet. Is this course for me?
What if I decide I can do it myself?
How long do I have access to the materials?
Don't Delay! Essential Business STARTUP Course: How to Launch Your Natural Skincare, Herbal or Clean Beauty Brand
$497
You'll get:
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