Attention Natural & Organic Brands :
Are you ready to commit to what you believe in?
Learn About Organic Certifications & More
If ethics, environmental sustainability, and social action are important to your business...
this course will teach you:
- what is a B Corp and is it worth it or right for me?
- the 4 types of Environmental Certification, and how to achieve them
- what does USDA certified organic really mean?
- what's the best way to attract value-aligned customers?
- 8 ways to certify your brand as a social action business
- special commitments that point to black sovereignty, women-owned, ethical, and living wage standards
- little-known global commitments to oceans, waste management, and climate
- More than 24+ of the most effective certifications your business can attain
- how to show your company prioritizes the health of forests, farms, climate, and oceans
- what animal welfare certificates really mean, what they don't mean, and how to assess your vendors and suppliers for cruelty-free ingredients
- best practices in displaying your commitments on your labels and in marketing
What You Get In the Natural Brand Certifications Course
MODULE 2
Why Certify?
Companies that go through a rigorous process to attain organic, B Corp, Fair Trade, Animal Welfare, Vegan, Rainforest Alliance, and other certifications enjoy:
- loyalty from their customers who appreciate transparency and accountability
- engagement from purpose-driven team members
MODULE 3
The Top Tiers of Accountability
Learn about benefit corporations and B Corps:
- learn how the B-Lab certifies companies
- the pros and cons of a B Corp certification
- decide what commitment is right for your business
- learn about the UN's Sustainable Development Goals
MODULE 4
All About Certified Organic
It's a nebulous term but it has true meaning. Learn:
- what natural, organic, and other terms mean
- how the USDA regulates certified organic farms and products
- the commitments required of certified organic herbs, foods and beverages (including tea, coffee, and spices)
- the commitments required of certified organic cosmetics (including skincare and personal care products)
MODULE 5
Environmental Certifications
Learn about certifications that support:
- healthy forests and forest-harvested ingredients, packaging from paper & trees
- healthy farms and farm-based ingredients
- healthy oceans, including plastic awareness
- ways to reduce climate risks
- waste reduction and recycling
MODULE 6
Animal Welfare Certifications
In 30 years of working in the botanical industry, Instructor Holly Bellebuono was SHOCKED at how prevalent animal testing still is. Here you'll learn:
- current data on animal testing and experimentation
- certifications that demonstrate if your company is vegan, vegetarian, humane, and/or cruelty-free
- how to assess your company's animal welfare priorities
- how to assess your vendors and suppliers for their animal welfare commitments
MODULE 7
Social Impact & Action
Demonstrate to your customers and to your employees how your business is socially conscious. Learn:
- how to get certifications for fair hiring, fair labor, and community-driven practices
- how to assess the right certifications for your business
- how to pursue equity and diversity from a commitment standpoint
- what living wage certifications mean
- about certs for companies run by women and minorities
- how other businesses are doing it right
- how to commit to social equity in creative and innovative ways
GET STARTED TODAY!
Natural Brand Certifications Course
SAVE 20%!
3 in 1: Get this course in the Product Maker's Business Bundle
Save 20% when you enroll in this course along with Essential Business Startup and Herbal Business Compliance -- 3 KEY courses for a much lower price!
FAQs
Will you walk me through the B-corp application process?
Is this course useful for sellers of digital goods?
Can I share this with my team?
Do you advise trying to apply for many of these certifications?
I loved this course and want more! What other courses do you offer?
YOUR INSTRUCTOR
Holly Bellebuono
I'm an herbalist, entrepreneur, author, speaker, and business coach who has spent 30 years navigating the Natural Products industry.
I've learned the ups-and-downs through trial and error and have coached hundreds of new business owners and startups in best business management especially for those running small companies making and selling natural products.
No matter what kind of company you manage, or how big or small it is, this course will help you COMMIT to what you believe in: environmental and social good.
"Holly is extremely knowledgeable in her craft and has such a passion and love for what she does, she inspired me to create my small herb business. Because of her, I grow herbs, make and sell my own herbal products."
- Dana Brown
" As a solopreneur, Holly has been instrumental in guiding me in clarifying
the critical decision-making required to make significant changes in the
services I offer, who I offer them to, and where. I wholeheartedly recommend Holly to any creative woman seeking a business coach. Holly helped me focus on essentials to ground my sacred mission and confidently create a more authentically aligned successful business."
- Elizabeth Germain
"Holly’s support and knowledge has been an invaluable tool for me in growing my herbal product business, LifeThyme Wellness. Her courses are accessible, well-organized and full of plant and business information."
- Anne Marshall, LifeThyme Wellness
"Holly’s guidance and instruction opened the pathway to owning my own herbal consultation practice and formulating a line of plant medicine products, giving me clear, strategic, and practical tools to manifest my entrepreneurial dreams."
- Keya Guimaraes, EcoTone Kauai
Compare All Holly's Business Courses
Holly's business courses are the ULTIMATE support for natural and organic brands. Compare here and get exactly what you need.
